TireConnect is a powerful digital solution that empowers dealers to quote and sell tires online, quote tires in store and generate qualified leads. However it requires a human element to manage everything properly. This document is intended as a guide to setting up necessary in-house operating procedures to manage your TireConnect leads effectively and efficiently We suggest you fill in the relevant sections below, print and post this where your staff can read it. Furthermore, we also suggest that you review these procedures with your appropriate staff members to ensure that everybody is aware of their areas of responsibility for managing your TireConnect leads, quotes, orders and customer follow up requests in a timely manner.
Leads are generated in a number of ways, from follow up requests, click to call, appointments and of course orders. These leads come with a very high conversion rate so it's imperative that your dealership follows up ASAP once a lead comes in.
1. Lead Handling
You will be first notified of a lead via email it is recommended that you have the email go to your counter staff and one other person who is responsible for all incoming leads and following up.
When a lead comes in it will be directed to the following person(s):
Individuals will check their email for leads:
2. Lead Follow up
Following up with leads in a timely manner is critical. All leads should be contacted within a maximum 24 hour time frame. Sooner is even better and will result in higher conversion rates! Following up requires that you do the following during your call...
3. Lead Reporting
Once you have followed up and confirmed all the relevant information you must mark that request as followed up within the TireConnect admin system.To do this you must find the quote in question and turn on the Contacted button and then save.
When orders come in it's imperative that they be promptly followed up, setting up a notification in your email is strongly recommended.
1. Order Handling
Note: CFNA-Merchant Partners is only available to US retailers, it is not available in Canada.
2. Order Follow Up
|Following up with orders is similar to following up with leads with the addition of scheduling an installation appointment and if necessary ordering the customers tires.|
3. Order Reporting
|The TireConnect System allows you to see and change the status of a tire order at any time. Your adviser can update the status by clicking on the view click on the report and then changing the status in the quote view, remembering to save afterwards.|