Optional services are important! These services help dealers upsell and maximize revenue per quote and transaction.
After selecting tires, the customer will be directed to a page listing required services(ex. Environmental Fee) and optional services (ex. Seasonal Tire Storage). Optional Services are an excellent opportunity to upsell and provide additional value to customers. In this pro tip we will briefly discuss how to create new services in TireConnect
Log into the TireConnect backend at https://wl.tireconnect.ca/backend.php/ Once logged in you will be in the profile page. You will see all feature tabs listed on the left hand side. Upon clicking on Services, you will be sent to that dealer’s Services Page. On the service page click the new button / edit button on an existing service, the Service Editor Page will open.
Service Editor Page
Service Editor Page / Common Services & Description
Common services and fees: List of items that most dealers will use as additional charges alongside tire prices. Note: Selecting one of these items will only auto-fill the Description Section. If a service/product/fee is not listed, a custom service can be created by leaving the drop- down blank
The Description Section is composed of numerous subsections. These subsections include Type(Service [ex. Install and balance], Product [ex. Valve stems], Fee [ex. Tire Disposal]). A subsection to fill in tax information related to the service. And a information subsection to enter in details about the service’s name, service description and additional details.
Service Editor Page / Locations
This Section is for dealers with multiple locations, single dealer can skip this section.
In the Locations section you can choose whether the service is applicable to specific dealership locations, or all of them. In this section, you can also choose whether specific dealerships have a unique taxation rate on the service, or just use the default rate set in your settings.
Service Editor Page / Applies to
The ‘Applies to’ section of the service editor page allows the user to define what tires the service or product applies to. The user can select that the service applies to: All tires, Tire Selector or Part Numbers. Selecting ‘All tires’ will apply the service to all tires in the user’s inventory (see image above). Selecting Tire Selector from the ‘Applies To’ drop-down menu enables you to offer a service for specific tire brands and/or models (see image below).
Note: Brand is specific to the individual brand name. [ie. if Bridgestone is selected, only Bridgestone models will be included. No Firestones or Fuzions will be included and will need to be selected if applicable. Choosing the service Applies to: Part Numbers involves uploading an excel file with specific part number and brand information. Field mapping involves stating which column is the brand column letter and which is the part column in the uploaded excel file (see image below).
Service Editor Page / Filters
In addition to being able to select whether the service being created ‘applies to’ all tires or specific tire brands(tire selector or part numbers options), there is an additional ‘filters’ section. In the ‘filters’ section, you can filter by whether tire is a run flat or light truck tire, rim size, tire profile, year, and tire categories.
Service Editor Page / Price
Users have the option to price services based on a Simple rate, Tire-based, or Quote-based. Simple rate involves charging a fixed dollar amount for a service, the simple rate can also be set to per tire (see image above). The tire-based pricing rate can be based on Tire retail price, Rim size or Tire profile. Pricing Ranges for tire-based pricing can be set, with the default rate being the single rate used if a range is not specified. Click the Add new range button to add an additional price range. Prices can be set as a fixed amount or percentage (see image below).
Quote-based pricing rate can be based on Total Tires, Total Services or Total Quote. The quote fee subsection allows the creation of a percentage rate to apply based on a Total Tires, Total Services or Total Quote. You can also specify a fee range - minimum and maximum dollar amount the rate cannot exceed (see image below). Only a Fee can use this price type.
Service Editor Page / Properties
In the properties section you can choose whether a service is optional or required. All services/products are set as optional by default. In this section you can also choose whether the service will appear online, in-store, or both.
Example # 1 - Tire Recycling Fee
Service Editor Page / Common Services & Description
Under Common services and fees drop-down menu select “Tire Recycling Fee”, the description section will now be auto-filled in:
Service Editor Page / Locations
Under the Locations section, select which locations this service applies to. And whether service is taxable as set in the description section(Not Taxable in this case), or a different rate for a specific location.
Service Editor Page / Applies to/ All Tires & Filters
Under Applies to section, select which tires this service applies to (in the case of a tire recycling fee - All tires). In the case of a recycling fee - no filters are needed.
Service Editor Page / Price / Simple rate
Under the Price section, select from the Service price type drop-down: Simple rate, Tire-based, or Quote-based. In this example, a $2 per tire recycling fee, select Simple rate, $2, and turn on the ‘Is per tire’ switch.
Service Editor Page / Properties
Under the Properties section choose whether the service is required. Yes in the case of a Tire Recycling Fee. If service were optional, you could choose whether you’d like it to be selected by default. Choose whether service is ‘Visible in’ online, in-store, or both. ‘Is enabled’ needs to be selected for the service to appear. Lastly, click the save button
Example # 2 - Winter Rims
Service Editor Page / Common Services & Description
Winter Rims, are not listed under Common services and fees. Select type as product, it is taxable, name: Winter Rims, enter a description, and add an image.
Service Editor Page / Locations
Under the Locations section, select which locations this service applies to. And whether to use the default tax setting (taxable and the default tax rate set in your dealer settings) or a different rate for a specific location.
Service Editor Page / Applies to/ All Tires & Filters
Under Applies to section, select which tires this service applies to, in the case of Winter Rims select All tires. Under Filters -> Categories select Winter.
Service Editor Page / Price / Tire-based
Under the Price section, select Tire-based from the Service price type drop-down.‘Rate price is based on’ Rim Size. Select a default price in this case $25, and add additional Rim Size Ranges and their respective pricing
Service Editor Page / Properties
Under Properties section choose whether service is required. In the case of Winter Rims the service is optional, we choose to have Winter Rims selected by default for the customer. Choose whether service is ‘Visible in’ online, in-store, or both. ‘Is enabled’ needs to be selected for the service to appear. Lastly, click save.
Example # 3 - Brand-specific Tire Protection Plan
Service Editor Page / Common Services & Description
Under the Common services and fees drop-down menu select “Tire Protection Plan”, the description section will now be filled in:
Service Editor Page / Locations
Under the Locations section, select which locations this service applies to. And whether to use the default tax setting (taxable and the default tax rate set in your dealer settings) or a different rate for a specific location.
Service Editor Page /Applies to/ All tires & Filters
From the ‘Applies to’ drop-down menu choose Tire Selector. Click on the Add Button next to Bridgestone.
Service Editor Page / Price / Quote-based
We choose to have ‘the service price type’ set to Quote-based. ‘Rate is based on’: Total Tires (other options Total Services, Total Quote would not be applicable in this case). Quote fee is set to 15% of Total Tires Price (Min $25, Max $1,000).
Service Editor Page / Properties
Under the Properties section choose whether service is required. In the case of a Tire Protection Plan the service is usually optional. We choose to have ‘Tire Protection Plan: Bridgestone’ not selected by default for the customer. Choose whether service is ‘Visible in’ online, in-store, or both. ‘Is enabled’ needs to be selected for the service to appear. Lastly, click save.
Example # 4 - Shop Supply Fee
Service Editor Page / Common Services & Description
A shop supply fee is a miscellaneous fee for shop items used while doing a shop service, ex. cleaners, rags, etc. The shop supply fee is not added to straight tire purchases where the customer is going to install the tire elsewhere or by themselves.
Under the Common services and fees drop-down menu select “Shop Supply Fee”, the description section will now be filled in (set to Not Taxable by default, you may want to switch to Taxable):
Service Editor Page / Locations
Under the Locations section, select which locations this fee applies to. And whether the fee is taxable as set in the description section(Not Taxable in this case), or a different rate for a specific location
Service Editor Page /Applies to/ All Tires & Filters
Maintain the default setting of ‘Applies to’: All tires. No Filters are needed
Service Editor Page / Price / Quote-based
We choose to have ‘the service price type’ set to Quote-based. ‘Rate is based on’: Total Services (other options Total Tires, Total Quote would not be applicable in this case). Quote fee is set to 5% of Total Services Price (Min $1, Max $10,000)
Service Editor Page / Properties
Under the Properties section choose whether the service is required: Yes in the case of a Shop Supply Fee. Choose whether service is ‘Visible in’ online, in-store, or both. ‘Is enabled’ needs to be selected for the service to appear. Lastly, click the save button.
Searching for a specific store
On the Dealers Page click on the filters tab, above the store list (discussed in previous slide) to search for a specific store. You can search by various options including Company name (store name), External Id (ex. OK TIRE Store ID), Country, Province, or City.