You can hide specific brands or models within Tire Recommendations if needed. To start you will either need to edit your existing Tire Recommendation rule or create a new one. 

Once on the "New Tire Recommendation page" make sure that you are on the tab labelled as " Step 1) Select Preferred Tires".

You will now click on the long blue bar/button labelled as "Add Preferred Brand/Model". Once clicked on, you will see a line appear underneath with a brand listed.

You will now select the brand that you would like to hide from the drop down.

 If it is a specific model that you want to hide you can click on "+Add Model" once the brand for that model is selected and then select the model that you would like to hide. 

The Bridgestone Potenza RE970AS Pole Position will now be hidden from all search results as long as the recommendation rule is applied to the account (to apply the recommendation rule, navigate to Dealer Settings/General Setttings to make sure the rule you created is selected in the drop down for "Recommendation Rule") If the rule was already applied to the account no further steps will be required.